2026

SPONSORSHIP PACKAGES

2026

SPONSORSHIP PACKAGES

Our Ultimate Vikings Gameday Experience has evolved into the premier viewing party throughout the Twin Cities and we’d like you to be part of it.

This is a unique opportunity to amplify your brand by participating in the entire season, or for a single game of your choice.

UVGE is a spectacle known throughout the Lake Minnetonka community, and beyond, so we’re looking to enhance the experience by partnering with local businesses. This is your chance to get in front of hundreds of people and connect directly to them through in-game activations, as well as through our large social media following. We currently have over 18K followers on Facebook and on Instagram respectively.

Our consistent content strategy and active engagement makes us an ideal collaborator for brands aiming to connect authentically with customers.

Each UVGE event features the game on our Jumbotron, live DJs keeping the energy high, multiple food trucks drawing people in, a lakeside setting that is second to none, the best brewery staff in the land, and a master of ceremonies to help promote your business throughout the game.

Check out the schedule below and choose your game(s) accordingly.

2026 season

*Sponsors of multiple games receive a bundle pricing discount.

Back Channel Brewing Co.

2026 Vikings & Fall Event Schedule

Minnesota Vikings watch parties and special fall events at Back Channel. Kickoff times are listed in Central Time. Food-truck bookings not shown on the supplied calendar are marked TBD. Sponsorship pricing begins at $1,000 per event.

Vikings home game Vikings away game Back Channel event

September

Sun 13 Sep
Week 1 · Border Battle Home

Vikings vs. Packers

3:25 PM CT · U.S. Bank Stadium

Food truck Rocket Ribs & BBQ
Sponsorship price $1,000
Sat 19 Sep
Special Event

Backtoberfest

Food truck Turbo Taco
Sponsorship price $1,000
Sun 20 Sep
Week 2 Away

Vikings at Bears

12:00 PM CT · Soldier Field

Food truck Russel's Traveling Kitchen
Sponsorship price $1,000
Fri 25 Sep
Special Event

Back Channel’s 9th Beerthday: ’90s Party

Food truck Safeside BBQ
Sponsorship price $1,000
Sun 27 Sep
Week 3 Away

Vikings at Buccaneers

3:05 PM CT · Raymond James Stadium

Food truck Brown Chicken Brown Cow
Sponsorship price $1,000

October

Sun 4 Oct
Week 4 Home

Vikings vs. Dolphins

3:05 PM CT · U.S. Bank Stadium

Food truck TBD
Sponsorship price $1,000
Sun 11 Oct
Week 5 Away

Vikings at Saints

12:00 PM CT · Caesars Superdome

Food truck TBD
Sponsorship price $1,000
Sat 17 Oct
Special Event

Back Channel Card Show

Food truck Russel's Traveling Kitchen
Sponsorship price $1,000
Sun 25 Oct
Week 7 · Week 6 Bye Home

Vikings vs. Colts

12:00 PM CT · U.S. Bank Stadium

Food truck Brown Chicken Brown Cow
Sponsorship price $1,000
Sat 31 Oct
Special Event

Trunk or Treat

Food truck TBD
Sponsorship price $1,000

November

Sun 1 Nov
Week 8 Away

Vikings at Lions

12:00 PM CT · Ford Field

Food truck TBD
Sponsorship price $1,000
Mon 9 Nov
Week 9 · Monday Night Football Home

Vikings vs. Bills

7:15 PM CT · U.S. Bank Stadium

Food truck TBD
Sponsorship price $1,000
Sun 15 Nov
Week 10 · Border Battle Away

Vikings at Packers

12:00 PM CT · Lambeau Field

Food truck TBD
Sponsorship price $1,000
Sun 22 Nov
Week 11 · Sunday Night Football Away

Vikings at 49ers

7:20 PM CT · Estadio Banorte · Mexico City

Food truck TBD
Sponsorship price $1,000
Sun 29 Nov
Week 12 Home

Vikings vs. Falcons

12:00 PM CT · U.S. Bank Stadium

Food truck TBD
Sponsorship price $1,000

December

Tue 1 Dec
Special Event

Jingle Bar

Food truck TBD
Sponsorship price $1,000
Sun 6 Dec
Week 13 Home

Vikings vs. Panthers

3:25 PM CT · U.S. Bank Stadium

Food truck TBD
Sponsorship price $1,000
Thu 10 Dec
Week 14 · Thursday Night Football Away

Vikings at Patriots

7:15 PM CT · Gillette Stadium

Food truck TBD
Sponsorship price $1,000